Whotrack labels every visit from your Google and Meta ads as human, bot or unknown, and shows the evidence for each.
Plans from $29 a month. Card required; the first charge is on day 7 unless you cancel.
Visits per hour, by label
Sample data for a made-up solar installer. Your own site gets the same labels, map and heatmaps once its first visit arrives.
The same sample site. First one visit from the bot run in the chart above and how it was labelled, then the reports built from those labels.
A click from the Meta campaign Advantage+ leads lands on /quote at 02:41. The browser calls itself HeadlessChrome and nobody scrolls, clicks or types, so the visit is labelled inferred bot, with each reason listed.
/quote?utm_source=facebook&utm_medium=paid&utm_campaign=Advantage%2B+leads&…
Why it got this label
URL templates for Google and Meta ads tag each visit with its source, channel and campaign. Sort campaigns by bot share and the ones sending bots come first.
A world map of human visits, from an approximate country lookup. Raw IP addresses are used on arrival and not kept.
4,517 bot and 2,047 unknown visits are left off the map.
Clicks, desktop pointer rests and scroll reach for each page, from human visits. See them over a picture of the page in Whotrack, or over your live site.
Made for lead-generation businesses and agencies that send Google and Meta ad traffic, Performance Max and Search Partners included, to forms on their own website.
Add one tag to the head of every page, directly or through WordPress or Google Tag Manager. It sets no cookies and never reads what people type into forms.
<script defer
src="https://c.whotrack.com/s.js"
data-site="wt_3f9c1a7e52b04d8a6e17c0b93d5a28f4e6c1">
</script>The first visit shows up within 10 seconds. Each is labelled from what it sent and did: how the browser identified itself, signs of automation, and whether anyone scrolled, clicked or typed.
A label is an inference, so Whotrack shows its working. When the evidence is thin, the visit stays unknown instead of being forced into human or bot.
Why it got this label
Sources, channels and campaigns each show their split, and every conversion keeps the label of the visit behind it.
Record form submissions and other goals as conversions. Each one shows whether the visit behind it was labelled human, bot or unknown.
Send visits and events from your own server, a path ad blockers cannot affect, so bots that never run JavaScript show up too.
Serve the script and its events from your own domain, with ready-made proxies for PHP, Cloudflare Workers, Nginx and Caddy.
Record when a tracking image in an email loads. A load is not proof that anyone read it, so it is never labelled human.
Export the visits in view, for the range and filters you picked, and check them against your server logs or CRM.
Keep your analytics and your pixel. Whotrack adds a label and its reasons to every visit.
Whotrack does not block clicks or push IP exclusions to Google or Meta, and it never puts a figure on what it saved you.
Priced by sites and monthly events. Events classified as bots when they arrive don’t count toward your monthly events. Full pricing
$29 a month
3 sites
100,000 events a month
$79 a month
10 sites
500,000 events a month
$199 a month
50 sites
2,000,000 events a month
Every plan starts with a 7-day trial. A card is required, and the first charge is on day 7 unless you cancel.
Prices don’t include VAT or sales tax. Where tax applies, it is added at checkout.
The docs cover the install, how labels work and every integration in full.
No. Whotrack labels traffic: each visit gets a verdict of human, bot or unknown, inferred from the evidence it records, and you see that evidence next to the verdict. It does not block clicks or push IP exclusions to Google or Meta.
A label is an inference, and each visit shows the reasons behind it. Inferred bot rests on signs such as a declared crawler or a browser reporting that automation software controls it. Inferred human rests on clicks, scrolling and pointer movement; input can be imitated, so it suggests a person rather than proving one. Unknown means there isn’t enough evidence either way, so Whotrack does not guess.
Every plan starts with a 7-day trial. A card is required, and the first charge is on day 7 unless you cancel.
From the snippet: a page view, an engagement report, a click on a link to another site or on a download, a custom event or a conversion. From your server: each page request it reports, a custom event or a conversion. Events classified as bots when they arrive don’t count toward your monthly events.
Ad blockers and privacy extensions often stop analytics scripts. A first-party proxy serves the script and its events from your own domain, and server ingest sends visits from your server, which ad blockers cannot affect.
In two clicks from Settings: Cancel plan, then confirm. You keep access to the end of the period you have paid for. Cancelling a trial ends it, and your access, straight away. While a payment is overdue, use Manage billing in Settings to cancel instead. The refunds and cancellation policy has the details.
One script tag, and every visit from your ads arrives labelled human, bot or unknown, with its evidence.
Plans from $29 a month. Card required; the first charge is on day 7 unless you cancel.